This week’s book review is of Amy Flurry’s Recipe for Press: Pitch Your Story Like the Pros & Create a Buzz. I met Amy during the Southern C Summit earlier this month, where she gave a spot-on nuts and bolts presentation on how aspiring writers, designers, and entrepreneurs can pitch stories or products to magazine editors and bloggers. This book discusses the same topics in further detail, and is chock-full of useful advice and tips on being a DIY publicist. With 18 years in the business (including at the magazines Sassy, Lucky, Country Living, and InStyle — just to name a few), and with her own successful art direction business, Amy knows what she’s talking about.
The book’s 14 chapters cover key topics like finding your voice, generating content, strategy and stamina, creating press kits, following through, and, of course, creating the perfect pitch.
Interwoven among Amy’s suggestions are interviews with other successful creatives — like textile designer Amy Butler, chef Hugh Acheson, and artist Rebecca Wood — who discuss their own successful strategies.
If you’re an aspiring writer, maker, or small business owner, then read this book. PR firms are expensive. Recipe for Press shows you how to make DIY publicity work for you.
Recipe for Press: Pitch Your Story Like the Pros & Create a Buzz by Amy Flurry (PC Press 2011)